B-Boy art selected for Into The Pixel

FreeStyleGames chosen to feature in Art of the Videogame Exhibition at E3Expo

2nd May 2006. Warwick, UK. FreeStyleGames today announced that ‘Darkness,’ a piece of art created for their forthcoming game – B-Boy™ – has been selected from over 150 submissions and will feature as one of only 16 images chosen to represent the best examples of art in videogames.

Into The Pixel is hosted by The Academy of Interactive Arts & Sciences (AIAS), the Electronic Entertainment Expo (E3Expo) and The Los Angeles County Museum of Art (Prints and Drawings Council) and is now in its third year.

Chippy, artist who created ‘Darkness’ added, “The artwork came from days of solid brush drawings and splashing paint. These were then scanned and used as the foundations for the body of the illustrations. Then we used Graf techniques to paint Darkness into this brush drawing using Photoshop. We intentionally gave the stylings of Graffiti a wide berth and concentrated more on the techniques that they used. This was a two-fold decision it gave something of the energy and style of the b-boy community to the mass market, but more importantly it didn’t alienate that community with a cynical cash in on their culture.”

Jamie Jackson, Art Director of FreeStyleGames commented, “This is great recognition for us and for Chippy. We set out 12 months ago to create an art style that you would instantly associate with B-Boy. Not only have we achieved that, we have also achieved praise for our peers.”

The selected artwork will be printed by a Master Printer, then framed and hung in the Into the Pixel Gallery at E³ -- where more than 60,000 E³ attendees and the general public will have the opportunity of viewing it. The ITP Gallery and Art Bar are in the Concourse Foyer of the Los Angeles County Convention Center.

B-Boy art Darkness will be unveiled at the Into the Pixel Opening Reception to be held at E³ on Wednesday, May 10 in the ITP Gallery/Concourse Foyer at the LA Convention Center

To learn more about Into the Pixel, its art and jurors, or to view the 2006 Collection, including Darkness, please go to: www.IntoThePixel.com.

For further information please contact:

Alison Beasley, Lincoln Beasley PR.
T: +44 (0) 1608 645756
M: +44 (0) 7966 449130
E: Alison@lincolnbeasley.co.uk

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